In order to attract 100k people on your website through the social media platform by 2023, employ these strategies:

1. Create engaging and shareable content Concentrate on producing top-quality content that you hope your viewers will find useful as well as entertaining or informative. The goal is to encourage people to take interest in your content and then share it with others and expand the reach of your content.

2. Improve Your social media profile Make sure that your social media accounts are up-to-date and optimized to be search-friendly. Utilize relevant keywords, give the most concise and clear overview of your business and provide an online link.

3. Make use of multiple social media platforms Choose the social media platforms on which your intended audience is the most active. Create an account on these platforms. The most popular platforms are Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Create content that is customized for the platform you are using and keep in touch regular with users.

4. Interact and engage with your Viewers: Respond to feedback or messages promptly. Interacting with your customers helps them feel respected and makes them want to return to your site and to promote your site’s content to others.

5. Collaboration with Micro-influencers and Influencers: Find influencers and micro-influencers in your field and work with them in order to reach more people. Influencers enjoy a huge and active following. their advice can bring visitors to your site.

6. Paid advertising: Think about the possibility of running paid advertisements through social media platforms. Ads on Facebook Ads, Instagram Ads, and LinkedIn Ads permit you to concentrate on certain demographics, interests and actions to attract the people you want to reach and bring visitors to your site.

7. Promote Your Content Cross-Promotionally: Share your content from your site to your social media sites and invite your fans to go to your website. Also, add social buttons for sharing on your site for easy sharing of the content of your visitors.

8. Make use of Hashtags Utilize research-based and relevant hashtags to improve the reach of your material. Hashtags assist users who are who are interested in particular topics locate your site’s content, thus increasing the likelihood of your content attracting users.

9. Create giveaways or contests for your website Organise giveaways and contests that demand users to go to your website and take part in the content. It can create buzz as well as increase the number of visitors to your site as well as draw in new users.

10. Analyze and optimize: Continually evaluate the effectiveness of social media marketing efforts with the help of analytics tools offered by the social media platforms. Monitor key metrics like numbers of engagement, reach as well as click-through rate and the number of conversions. Based on this information improve your strategy for maximum efficiency.

Be aware that building a solid social media presence, and also driving significant traffic to your website takes the time and effort of a regular basis. You must experiment and learn from your users’ responses, and improve the strategies you employ as time passes.